How to Know When Personalization Becomes Creepy (AI Summit LDN) | Brave

Dr. Mohsen Ghasempour, Chief AI Officer at Kingfisher, unpacks why the most dangerous thing a company can do with customer data is use all of it. He explains how a global, multi-brand retailer can draw the line between personalization that feels helpful and personalization that feels like surveillance. He also discusses why AI success is ultimately an execution problem rather than a technology problem.