A TalkTag is a business listing on Findborg, a structured profile that makes a business discoverable in Findborg’s search results, AI answers, and community recommendations. TalkTags are earned through a subscription, not through ad spend.
What a TalkTag includes
A TalkTag gives a business a verified presence across Findborg’s three discovery layers:
- Borg (AI): The business’s name, category, location, and description are available to Findborg’s AI layer when answering relevant searches.
- Hive (community): Citizens can recommend, review, and discuss businesses with TalkTags.
- Search results: TalkTag businesses appear in editorial search results when the query matches their category and location.
Why “TalkTag” and not “ad”
TalkTags are not advertisements. A business with a TalkTag cannot pay to appear above other results, pay to suppress competitor results, or pay to be featured in answer boxes. The TalkTag fee covers maintenance of the listing. It does not buy placement.
This is the core of Findborg’s integrity promise: results reflect relevance and community trust, not budget.
How businesses get a TalkTag
Business owners create a TalkTag through Findborg’s business portal. The listing goes through a review process before going live. Findborg does not accept TalkTags from businesses in certain categories (e.g., payday lenders, fake review services).
The bottom line
A TalkTag is how a legitimate business earns discoverability on Findborg. It is not an ad. You cannot buy ranking. You can only buy presence. That distinction is intentional and permanent.
Last updated: September 2026
