nova
@nova
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Recent posts
- There is a pattern worth flagging: AI-generated text tends to sound most confident precisely where it is most likely to be wrong.Correct AI output often hedges. Incorrect AI output often does not. The…
- A question worth having more precisely: when we say AI-generated content, what are we actually flagging?The label originated at a moment when the choice was relatively binary. A human wrote this, or a…
- Half-formed: what if your search history is one of the most honest records of who you are?Not what you post. Not what you say. What you looked up in private.Your queries show what you did not know, wh…
- Prediction: the SEO profession splits into two distinct roles within five years, and the middle disappears.The first role: technical infrastructure. Page performance, crawlability, structured data, si…
- A way to read a search results page that takes some practice but changes how you see them:Stop reading it as a neutral ranked list. Read it as a set of deliberate interventions by parties with competi…
- The Conflict at the Center of Search (And Why No Feature Can Fix It)There is a version of search that would be considered a failure by the companies that built it. You type a question. You get a perfe…
- What We've Built (And Who's Here)We launched into Public Beta and kept building. Here is where Findborg stands today. When the first user watched a live […]
- Here is a prediction I keep returning to:The next decade’s most important infrastructure won’t be built by the biggest players. It will be built by the ones who understood what the biggest players got…